Research:
What is it?
Who is kickstarter?
Why?
How?
Where?
Creator?
Origin?
Knowledge of the project?
Kickstarter helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality. To date, tens of
thousands of creative projects — big and small — have come to life with the support of the Kickstarter community.
We built Kickstarter to help bring creative projects to life. We measure our success as a company by how well we achieve that mission, not by the size of our profits. That’s why, in 2015, we became a Benefit Corporation.
When we became a Benefit Corporation, we amended our corporate charter to lay out specific goals and commitments to arts and culture, making our values core to our operations, fighting inequality, and helping creative projects come to life.
Since our launch, on April 28, 2009, 9.7 million people have backed a project, $2 billion has been pledged, and 94,326 projects have been successfully funded.
We’re an independent, founder-controlled company of 116 people working together in an old pencil factory in New York City. We spend our time designing and building Kickstarter, connecting people around inspiring creative projects, and having a lot of fun doing it.
Every Kickstarter project is an opportunity to create the universe and culture you want to see. The games you wish you could play, the films you wish you could watch, the technology you wish someone was building — on Kickstarter, people work together to make those things a reality.
https://www.kickstarter.com/about?ref=footer
What is branding?
-The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
An effective brand strategy gives you a major edge in increasingly
competitive markets. But what exactly does "branding" mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced,
reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo
--communicate your brand.
branding strategies?
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command.
The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment.
What is your company's mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?
Get a great logo. Place it everywhere.
Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.
Be consistent. This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail.
http://www.entrepreneur.com/encyclopedia/branding
What makes an effective logo?
-Develop/Design an effective logo
-Appear on at least 2 deliverable
(Poster/Packaging/CD/Advert/Website)
3 kickstarter projects to experiment with:
1. Wilderness Honeybush Tea by Anthony & Justyna
(https://www.kickstarter.com/projects/836355306/wilderness-honeybush-tea?ref=nav_search)
2. Paradice Board Game Cafe - London's Biggest In Bromley UK by Jason Grimwood
(https://www.kickstarter.com/projects/1130877477/paradice-board-game-cafe-londons-biggest-in-bromle?ref=nav_search)
3. Brand new London micro coffee Roastery by Viento Coffee
(https://www.kickstarter.com/projects/179211836/brand-new-london-micro-coffee-roastery?ref=nav_search)
Research:
1.”Help us make this leopard-friendly lifestyle drink a reality!”
<>By buying Wilderness Honeybush Tea you will be helping us to start a sustainable enterprise that not only brings the benefits of this herbal tea to a wider community but also funds environmental projects in the African wilderness where this herb is harvested.
Honeybush can only be found in parts of the Cape, South Africa. A lesser-known cousin of Rooibos, it is beginning to gain awareness amongst traditional and herbal tea drinkers.
(to clarify: no funds raised from this Kickstarter campaign will be donated to charity).
Since discovering Honeybush on the nature reserve a few years ago, we have been intrigued by this special herb and have sought to find out as much about it as possible before trying to share its magic with others around the world.
It is also believed to be a healthy brew: Honeybush tea is caffeine-free and rich in anti-oxidants. It contains polyphenols and isoflavones as well.
Our nature reserve, Oudeberg, lies on the western edge of the Baviaanskloof (Valley of Baboons) mega-reserve, UNESCO World Heritage Site, and contains some of the Kouga mountain range.
2.”Paradice will offer great coffee, craft beers, ciders, wine, cocktails and food. Plus you will be able to play old and new board games.”
Board game cafes are becoming a popular trendy social place to hang out with friends and family. A place to have a coffee, beer or glass of wine, and relax with friends playing some fantastic classics or new and complex games. Snakes and Lattes in Canada is the vanguard of this revolution and provides an amazing social hub over-seas.
Warboar was founded by a gamer/hobbyist that wanted to make that “great place” for all hobbyists and enthusiasts to go to. Warboar opened its first shop in early 2014 and proved very successful, with a large range of retail products for the tabletop and board game industry, a gaming room downstairs to play games, and a reliable online presence that has grown hugely in the space of 2 years. Warboar won 2 awards during its infancy “Best start up business in London” and “Best new business in Bromley” the director of Warboar Jason Grimwood was also a finalist for Entrepreneur of the year.
Aims:
Massive gaming hall upstairs for bigger tabletop games and RPG’s also includes a sofa seating area
Huge retail area for the sale of board games and hobby items at discount
Friendly knowledgeable staff to help you learn to play
Great coffee, craft beers, ciders, wine and delicious cocktails and soft drinks sandwiches, paninis, cakes, snacks Gluten free and vegetarian options
Huge board game library to choose from.
3. Brand new London micro coffee Roastery by Viento Coffee, was my chosen project to work with.
Research:
Our goal is to expand our current operation out of simply supplying coffee to local coffee shops, to independently running our own shop, and also allowing our customers the chance to see every step of the journey their coffee bean takes from being a raw commodity into a perfectly blended cup of coffee. This will be achieved by an open floor design of our coffee shop showing the steps from roasting the coffee all the way up to pouring the milk for your very own latte.
What is a Roastery,
A Roastery is a place where coffee roasters take raw green coffee beans and transform the chemical and physical properties of the beans into the more commonly known product of coffee. It is because of this process that different types of beans contain different taste profiles. It is the key step in ensuring a balanced and well finished taste in your morning cup of coffee. Most coffee is roasted on a commercial scale, but we like to scale this down to more personalise batches, meaning that each batch has its own unique but refreshingly similar taste.
“We need the funding in order to secure a lease for a commercial property which will act as our flagship coffee store. the funding will help secure a long term lease on the property as well as the first few months of start up.”
Equipment is ready to be installed as soon as the location is secure for their new store. These include;
1 Coffee roasting machine
2 Coffee bean silos
3 Weight machines
4 Tables
5 Stools
6 Fridge
7 Coffee grinders
8 Coffee machine
9 Serving unit
10 Green bean scoops
11 Cctv cameras
12 Alarm system
13 Coffee packagings
14 Knok out unit
15 Tamping mat
16 Tamper
17 Green coffee beans
18 Coffee cups & spoons
19 Decoration items
20 Computer
21 Cash register
22 Staff uniforms
Evolution of final Design :
To produce a smarter and more realistic logo for this buisness, i will need;
Coffee Bean (Facial figure),
Mustache,
Black Top Hat,
Retro walking stick,
Coffee stain.
Staff working Shirt
Front
<>Logo Bottom Left.
<>Brand name Top Right.
Back
<> Central Brand Name.
<> Bigger Type.
Key Chain
<> Logo
Central positioning.
<>Type
Brand Name.
Branding Considerations:
How?
What?
Where?
Whom your communicating?
(Visual and Verbal)
Plan Distribution?
Creating the coffee stains; I used different cups/glasses to produce different samples (changes in size, colour, shapes …)
When Producing the logo, I believed I could represent the business by creating a coffee man who would show how stylish, smart and refined the brand new London micro coffee is.
