Today we began 'My Design Process'.
When going through the brief, we got explained that the deliverables to this module were to complete a leaflet printed and folded, to explain the process to the final product and blog and create design boards to this brief.
In a group we produced a 'mind map' with all the essentials to follow a brief.
The Design Process
-Limitations,
-Concept,
-Scope - Scale of Production
-Planning- Experimentations
-Development- Digital
-Organisation
-Proposals
-Strategy
-Proofs
-Refinement
-Presentations -Pitches/Design Boards
-Budget
-Sketches
-Research (Reliable Sources/Target Audience/Prototypes/Primary and Secondary Sources)
-Evaluation
-Professionalism
-Stress!
-Mind maps - Generating ideas
-Questions
-Production - Commercial? / Techniques
-Briefing- Discussion with clients/ Debriefing
-Flowcharts
-Feedback - Acting + Improving on
-Proposals
-Time Management
-Analysis
-Clients
-Final Product
We believed the best way to show this process was with the explanation of the production of a cake.
Stages:
1.Discussing what cake to get/make.
2.Finding the best recipe.
3. Buying ingredients/test cake.
4.Is cake yum? (test)
5.Improving recipe (taste/test).
6.Break.
7.Taste tests.
8.Bake cake (Final product).
9.Eat cake/sell?
The other groups generated their own ideas;
Group 1. (Process explanation)
Define brief:
*Interpret the brief.
*Analyse the brief.
*Expectations.
*Aims and Targets.
Research Background:
*Primary and Secondary.
*Brainstorms.
*Knowledge of what you are designing.
*Informative exploration.
Ideate Solutions:
*Final Considerations.
*Exploring Creative Approaches.
*Thumbnails.
*Variations.
Prototype Resolve:
*Problem solving.
*Potential Solutions.
*Further variations.
Select Rationale:
*Idea Development.
*Meeting Target.
Implement Delivery:
*Delivering Solution.
*Final Outcome.
*Production Specification.
Learn Feedback:
*Final Feedback.
*Critical Information.
Group 2. (Definitions)
*Discover: After briefing - Objectives obtained - relevant research-Audience/Techniques/Stock/Design
*Develop: Use feedback + Research to further the project.
Production:
I decided to continue with the idea of producing a cake to explain how to work on a brief.
I first designed my fold by hand. I would explain the steps only with illustrations and tittles.
Feedback:
*Use thinner stock.
*Smaller size paper (Product) A3 too big.
*Add Text (Explain your illustrations).
*Smaller size type.
*Good illustrations but not very space consuming/ Too much white blank spaces.
I designed my own little drawings to add to each page (Representations of each step).
I scanned my designs in to the computer and experimented on photoshop.
These were my final outcomes.
Final Production:
The Brief:
*Interpret the Brief.
*Analyse the Brief.
*Expectations + Restraints.
*Aims and Targets.
<Discussing what cake to make>
Research:
*Primary and Secondary Information;
Books,
Newspapers,
Social Media,
Internet
...
*Brainstorms.
*Knowledge of what you are designing.
*Informative Exploration.
<Finding the best recipe>
Experiments:
*Producing different experiments (cake) to then show and test and decide on a final outcome.
<Buying the Ingredients>
Feedback:
<Is the cake YUM?
Try it!>
Develope/Refine:
*Final Considerations.
*Exploring Creative Approaches.
*Variation.
<Improving Recipe>
Break
Feedback:
*Meeting target.
Gain Critical Information.
*Idea development.
*Problem Solving.
*Potential Solutions.
*Further Variation.
<Taste Tests>
Production:
*Finalise your idea,
look back at the brief to make sure it fits the criteria.
*Gain more feedback after these changes.
*Finalise your product.
<Bake cake + Recreate>
Selling the Product:
*Check your final product,
Does it meet the criteria?
*Evaluate your work and test it.
*Is it ready to sell?
<Eat cake (Final Product) or sell>
Final Production:
I printed my Fold (left the black thick lines to be able to know where exactly to fold the paper).
My drawings look good when printed, the colour variation on each page works well and the amount of text in each page is not or too little or too much.
Feedback:
*Good Drawings - Original and Personal.
*Funky and live Type - Makes it eye catching and adds colour to the pages.
*Thick black lines - Should be removed.
*Use thicker stock.
*Front page should be designed.
*Try producing a smaller version, Might be a better product.
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