Monday 12 October 2015

OUGD 504 A-Z type in context studio brief 3


A. 
Bar Tangalanga - Friends bar (Pueblo Nuevo de Guadiaro/ San Roque/ Cadiz/ España) 
I Like the combination of the 2 types (Drawn and digital) and the combination of two different colours.
*Its not hard to read.
It communicates well, its eye catching, Modern, Different, Professional and casual.

B. 
Moon (Club) Party/ Event.
Not hard to read.
Effective, Bold, Simple.

C. 
Business - Effective.
Not hard to read.
H represents horse jumping. 
Clever and funny- For children (target audience).

D.
Restaurant.
Effective.
Not hard to read.
Retro - Traditional - Different type for the first letter of each word.

E.
Restaurant.
Effective.
Not hard to read.
Simple - Softs colours - thick strokes.
Different endings within the typeface shapes
(Serifs - Triangles - Squares - Ends)

F.
Moon (Club) Party/ Event.
Not hard to read.
Effective - eye catching - Thick outline - creative patterns used (Floral).

G.
Moon (Club) Party/Event.
Not hard to read.
Effective, but not eye catching
Blends with the background.

H.
Effective.
Friends business.
Not hard to read.
Thick starts within the typeface and thin strokes towards the end of the letter.

I.
Effective.
Not hard to read.
Original - Traditional image representing Spain.
Wine - Hat and Spanish guitar.
Feria.

J.
Schools NGO 
Effective.
Not hard to read.
Green - eco-friendly
Charity event.

K.
King Peter Moon party/Event.
Effective.
Not hard to read.
White and Blue good colour combination.
Simple.

L.
Business
Not effective
Hard to read
I don't particularly like the type or the colour.
Not eye catching in any sort of way.
Wrong placing on the outside of the shop.

M.
Moon (Club)
Effective
Not hard to read.
use of colour represents the night.




N.
Restaurant 
Not hard to read
Effective
Looks hand written, makes it more personal 
calm tones.

Ñ.
Extra letter for this brief.
Spanish Alphabet.
Not hard to read.
Inside letter colouring (out line).
Effective.
Spanish flag colours
Yellow and Red / Thin lettering 
soft and simple.

O.
Location 
Hard to read
Bold
Text on top - confusing to read or understand if your not from the area.
T underlines the word Sotogrande.


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