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The Brief -
Create an immersive and engaging campaign website to support the release of your favourite band or artist’s latest album
Business objective-
Increase sales of the album and ensure chart success
Marketing objective-
Deliver a world class digital experience that gets both fans and media excited about the upcoming album release and achieve cut through in a crowded market place
The Role of the Communications-
Get — fans of your chosen artist
To — pre-order the album and get involved in the campaign through sharing content with their network
By — creating a world class digital platform that encourages fans to engage with the campaign at every available opportunity
Considerations-
Must be global — The band/artist has five key markets
(Australia, USA, UK, Germany and France)
Promote activation points — Promote key ‘activation’
points (shows, signings, appearances etc) across the five key markets
Use mixed media — A combination of image, audio and
video should be used to communicate your message
REMEMBER!
This is a campaign website. It will be live for four to six weeks ahead of the launch and approximately four weeks afterwards
Deliverables-
Low-fidelity wireframes in an optional format
Design of a desktop and mobile version of your idea
Grids download-
http://bit.ly/1Qv7SEH
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