Thursday, 3 December 2015

504 - Studio Brief 4 - ONLY

ONLY

The Brief - 
Create an immersive and engaging campaign website to support the release of your favourite band or artist’s latest album

Business objective-
Increase sales of the album and ensure chart success

Marketing objective-
Deliver a world class digital experience that gets both fans and media excited about the upcoming album release and achieve cut through in a crowded market place

The Role of the Communications-
Get — fans of your chosen artist

To — pre-order the album and get involved in the campaign through sharing content with their network 

By — creating a world class digital platform that encourages fans to engage with the campaign at every available opportunity

Considerations-
Must be global — The band/artist has five key markets

(Australia, USA, UK, Germany and France)

Promote activation points — Promote key ‘activation’ 

points (shows, signings, appearances etc) across the five key markets

Use mixed media — A combination of image, audio and 

video should be used to communicate your message

REMEMBER!
This is a campaign website. It will be live for four to six weeks ahead of the launch and approximately four weeks afterwards

Deliverables-
Low-fidelity wireframes in an optional format

Design of a desktop and mobile version of your idea

Grids download-

http://bit.ly/1Qv7SEH

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