Wednesday 10 February 2016

Studio brief 2 - collaborative practice ORCHARD P.I.G



Orchard Pig 
Deliver orchard pig as the craft cider equivalent of contemporary craft beer 
-We want to become the Notorious P.I.G
Change the logo - make it mysterious/ crazy 
“ We believe it is the only ‘craft beer’ like cider in the market today.
Communication, packaging, point of pour,point of sale, innovation.
1850s 
WE APPRECIATE SIMPLICITY AND CIDER.
STAY ROOTED - IS WHAT WE SAY TO THE WORLD.
WE LIKE TO POKE FUN AT THE WORLD AND OURSELVES … AND EACH OTHER 
WE ARE ALL ABOUT THE CIDER ….
our values 
BOLD 
DARE TO BE DIFFERENT 

CIDER 
ITS ALL ABOUT THE CIDER

ROOTED IN SOMERSET 
PROUD OF WHERE WE ARE FROM

MISCHEVIOUS 
A CATALYST FOR MORE FUN 

SIMPLE 
SIMPLE BRAND AND SIMPLE PRODUCT 

INCLUSIVE 
FOR ANYONE AND EVERYONE 
CIDER AND BEER - 2 DIFFERENT PRODUCTS SOLD BY ORCHARD PIG 

Sketches for logo design:











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