1. Deliver a piece of audience research to inform your campaign idea (such as a focus group, survey or both) exploring themes such as what would motivate students to recycle more, barriers to participation, and campaign messages that are most engaging to students.
2. Produce a recycling campaign concept aimed at students based at a university of your choice. We particularly welcome campaign ideas based in Welsh Universities. Your concept must include a campaign name, your chosen campaign imagery (which can be presented as a mood board or in a design layout), and the overall messaging of the campaign including your strapline and supporting blurbs. You must provide justifications and explanations for each element of your campaign.
3. Develop a communications plan highlighting how your campaign will be
rolled out across your chosen university over the academic year. Your plan must take into account a combination of media platforms and communications channels that students are likely to engage with - including social media, events, PR and print, whilst also illustrating key events and seasons in the university calendar.
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