You
are required to include design development, solutions and contextualisation.
Photographic documentation of the product,
interaction or event will need to be included.
The making of the product:
First I had to decide what pictures I
could use to represent and show what was my main idea, ‘love’.
Going over my documents and social media I
came across many pictures that I believed to show this idea of love but not
only between lovers but also the love and affection of friends and family
members.
I then moved to asking permission to those
who were in the pictures, to use them in this brief.
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These are a few of the combinations I made, next to the real picture and
the background I added to create them
Once they are printed I will then decide which ones I will like to have
as an actual product and which ones I will keep as examples of my work.
The feedback I got when showing these combinations at class and from
friends and family were that they were nice, pretty, made the original picture
change completely (an example of this are the black and whites pictures) and
that they would love to receive a product like this one, made specially for them
on a special occasion or day.
The aim of this brief is to identify a problem from our individual
research and provide an answer to it within the creation of a final product.
I began to resolve these problems by answering the following questions:
Who needs to know?
What and why do they need to know?
How will I tell them?
What is it I’M trying to do – Explain/Inform/instruct or Educate?
What will the respond be?
Where will they look?
How will I know its working?
What will it be – Collection of/ presentation of or instructions to?
What will be the use of tone of voice?
I then moved to researching and identifying the problems people have
when it comes to love.
A few example of this, are;
What is love today?
“People around the world
deem love as essential to being happy and look for it in many different places
and ways. Television and movies tell us what “real love” should look like but
somehow something has been lost in the definition.”
What are the
different ways to show and feel love?
When researching I came across an interesting fact; in Greek, there’s
different words used to describe different types of love.
“PHILEO” is used to describe friendship
that is strengthened by shared experiences
“EROS” describes sensual love that is
stimulated by our senses
“AGAPE” describes the pure love that is
unconditionally expressed as an act of the will
Do we change our definition
of love depending on what we believe?
Looking at a fragment of the bible, God gives us a clear description of
what love really is;
“Love never gives up. Love cares for
others more than for self. Love doesn’t want what it doesn’t have. Love doesn’t
strut, doesn’t have a swelled head, doesn’t force itself on others, it isn’t
always “me first,” doesn’t fly off the handle, doesn’t keep score of the sins
of others, doesn’t revel when others grovel, takes pleasure in the flowering of
truth, puts up with anything, trusts God always, always looks for the best,
never looks back, but keeps going to the end. Love never dies” (1 Corinthians
13, The Message).
Have we
forgotten how to show our love and affection to those we love?
I believe times have changed, if we were to look
back 100 years from now and how people expressed their love, we can see a clear
difference if we were to compare them and us today.
Love letters, songs, flowers, poems, romantic
walks, and dances…
Do we see this today?
I don’t believe so…
The majority of couples today express their love
through phones, liking someone’s picture over instagram or Facebook, sending
private messages, a long talk over Whatsapp or sending nudes to someone over
Snapchat.
What is there romantic about all of these examples?
I believe we’ve forgotten how to treat our lovers,
families and friends with affection and making them feel special.
The goal I have by the creation of my cards is to
make my target audience use 20 minutes maximum of their time to produce a card
to a special someone in their lives. It doesn’t need to be a boyfriend or a
girlfriend, I’m sure their mums would love to have a small detail from their
sons or daughters every now and then, or even their grandparents or friends
that have moved away and that they miss.
I would like to educate teenagers today to respect
themselves and to think before doing anything stupid; to give them the
opportunity to be creative and unique by creating a personal card to someone,
instead of what is happening today around the world. Young girls and boys
believe that they will get the attention of that person they like by taking
nudes or recording themselves.
I believe kids today are growing to the wrong idea
of love, and I would like to change this.
This is the format I will be printing and sticking to the back of every
of my combinations.
I will have a small box to stick the stamp depending to where the person
is sending it around the world.
A few lines to insert the address and then an empty space at the left of
the paper; to add the text.
I could
help my target audience by explaining how to create the collage, print it and
then use the right format to write their messages at the back.
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