Studio Brief - OUGD403

Studio Brief four-

Poster design - submission 

14th november 

3 A3 format posters

one text 

one image

one text and image

-> link to news paper article chosen 

-> what makes each poster memorable?

What is the tone of voice?

-> aimed at?

Idea Generation:

show progress -> design sheets 

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Poster Design Research:

Ways of applying type

*wood type

*art movements

-Futurism

-Dadaism

-Swiss Design

-Propaganda

-Cheret, Jules. El Dorado 1894-

-Henri Toulouse - Lautrec, Moulin Rouge - La Goulue 1891

-James Montgomery flagg, Uncle Sam 1917

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I decided to experiment within the typeface selected.

I did this by having the letters on top of each other but keeping the O as the central point, most important part of the word.

When combining the typeface and the image, I decided to keep the same typeface as the one used before, but this time having each letter on its own and having the letter starting from a light central tone and moving to a darker blue. Ending with an outline in black.

*When having to combine it with an image, I decided to keep a simple but informative icon/symbol to spread the message. I did this by using the Ebola virus cell.

When moving on to the last poster example, I then decided to send a stronger message. I drew an eye with blood inside (being one of the effects of the virus.)

The Ebola virus cell inside the eye.

A hand behind the eye, to represent the idea of having to stop from spreading.

And the world behind everything to give that same idea again (spreading).