OUGD 505 BANGUNSINAMERICA design boards info

Ban guns in America

Target audience: students at schools/ parents and teachers. (World wide)

Aim- Produce a set of posters to raise awareness about this problem.

Screen printed posters and a (Digital) booklet.

Research:

• Board books: Newborn to age 3
• Picture books: Ages 3–8
• Coloring and activity (C&A) books: Ages 3–8
• Novelty books: Ages 3 and up, depending on content
• Early, leveled readers: Ages 5–9
• First chapter books: Ages 6–9 or 7–10
• Middle-grade books: Ages 8–12
• Young adult (YA) novels: Ages 12 and up or 14 and up.”
  
  
• MOMS DEMAND ACTION - Poster campaign
• Mother’s Dream Quilt Project 
• #NotAnAccident
• #NotOneMore.
• Be Smart campaign

• http://i.dailymail.co.uk/i/pix/2013/04/18/article-2311302-195F9261000005DC-610_634x410.jpg
• 
  http://assets.motherjones.com/politics/2015/04/graybubble.jpg
  
• 
  http://www.dummies.com/how-to/content/age-levels-for-childrens-books.html
  
• 
  https://www.authorlearningcenter.com/videos/marketing-childrens-books-video
  
• 
  https://www.authorlearningcenter.com/articles/create-your-childrens-book-marketing-plan
  
  
  
  Problems:
• Home made weapons 
• Illegal distribution 
• Guns sold easily
• Kids take weapons to school
• Mass shooting at schools/Colleges/ Example - UMPQUA Community College - Send your condolences to those affected by the mass shooting in Oregon.
  “Since the devastating shooting at Sandy Hook Elementary in 2012, Every town for gun safety has built a grassroots movement of more than 3 million Americans, passed life saving background checks legislation in half a dozen states and won important gun safety victories in nearly 40 states."

Designing posters:

Feedback:

• Hispanic style 
• Different and Interesting 
• Make it look more negative (Your message needs to be stronger)
• Make your gun illustrations 'broken' in a funny cartoony way 
• Looks more like you are 'for' instead of against the use of guns
• Too much type in poster 2 and 3 
• Too little type or doesn't stand out enough on poster 4 and 5 

Digital Print Designs:

Feedback:

Digital Print

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Screen Print (Experimentation)

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Final Positives (Screenprint + Foiling)

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Final Screen Prints (Book)

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Colouring pages:

Feedback:

1. What print method should i use for my Ban Guns in America colouring pages?

2. Should I keep the same stock for the colouring pages and screen prints?

3. Should my colouring pages be printed in black or in red to follow/match my screen prints?

4. Is it appropriate for the kids?

5. Do you think the illustrations and quotes in the colouring pages are too random? Do they work well with the screen prints?

1. I think cheap stock, basic copier paper.

2. No colouring books need to be thinner, kids won’t appreciate the thick textured stock, It will be harder to colour in on.

3. Black let the kids add the colour

4. Yes and no the text is too much for a child simplify, less text as possible 

5. yes a little some are irrelevant to gun crime such as the ‘Love yourself’ thing.

*The screen prints are really good.

I feel your target audience is aimed at children not students. Students possibly wouldn’t be interested in colouring unless the images were less childish, like maybe more realistic illustrations.

1. Basic paper then allows someone to draw on hem easy (NO GLOSS etc).

2. Colouring books are normally cheap, so high quality thick stock shouldn’t be used.

3. Black as if a kid wanted to use red it wouldn’t be helpful. 

4. The colouring pages are appropriate but the screen prints aren’t very child friendly (Unless they’re not for children).

5. Some of the images and quotes aren’t relevant to gun crime, i don’t really see the colouring book working with the project as children would just colour the images and move on to the next without looking at the type. For the colouring book to work the images and quotes would have to be more shocking.

1.Print method should be something cheap to reproduce - Maybe just laser printed.

2. I think a thinner stock would be better for a colouring book.

3.Black - Red would muddle up the colours when colouring in.

4. I feel like bigger imagery and less text would be more appropriate as a colouring book for kids.

5. They are a bit random, feels like a bible entry.

Maybe focus more on the adult audience as they are the ones who vote and make the choices. Maybe aim at families as a whole?

Screen prints could be refined, less text and bolder imagery - Posters should be read in 3 seconds, screen prints in A3 too? Just some ideas!

1. I would digital print for the colouring book, but experiment with different stock and materials to see which of them works best for for colouring in. 

The research is good and so are the designs but do all the images in the colouring book match with the theme of ban guns in America?

2. Stick to the black and white for the colouring book as it could be difficult to colour on red ink. Include more illustrations which show guns and the ban for the same.

Try to look into how you could link the screen prints and colouring pages together, as they look like two different things right now.

1.Colouring pages be on a thinner and cheaper stock.

2. Black - Still can see ink and is more friendly on the eye.

3.Maybe some of the text is too ‘deep’. Could be a little inappropriate for kids.

I don’t think the screen prints are appropriate for children, therefore think about who your overall audience is as the typefaces and some imagery considered i wouldn't say is appropriate. 

Final Illustrations (Colouring book)

White or Red:

http://www.tenvinilo.com/vinilos-decorativos/img/preview/vinilo-decorativo-bonita-rosa-2983.png

Final colouring pages:

Typeface - University - regular - size 35 for quote and size 20 for #BANGUNSINAMERICA and  'Colouring page'.

1. Make sure to check it is in CMYK before printing - Red colour looks different after printed. (Make sure this doesn’t happen when producing you final outcome).

2.Type face works for children book - Appropriate.

3. Maybe try ‘Colour with numbers’? - Try making 1 or 2 designs, make illustrations and place numbers where the ‘chosen’ colours should be. Fun, educational and could work with your book.

4.Do you need a red background? It works, its interesting, makes the illustrations and quotes stand out more but is this relevant within the costing of a colouring book?

5. Do you need the roses in black? Maybe it would make the illustration friendlier if they were also in white and accessible to colour in.

6. Guns and roses page, inappropriate because its not showing you are against looks ‘for’ guns, questions your book and aim.

7. Foiling + Screenprints + Colouring pages - Good mix of textures, experiments, different, friendly

8.Better illustrations, more relevant to your topic ‘Ban guns in America’. Quotes work. 

9. Whats the costing of your book?

10. Target audience works better now that your book is for ‘families’.

11. Distribution? 

12. Hardcover? 

13. Costing?

Foiling: