Name - Moda
Subheading - Culture of fashion
Concept:
Inform about fashion culture.
International/Worldwide.
Small background story about culture.
Photos.
Spanish name - Catches audience eye by not being a word in their dialect.
Innovative format.
Audience:
Young people who follow trends.
Fashion students.
Fashion companies.
Fashion editorials.
Aesthetic:
High end look to the design.
Foiling print finish (Cover - Jacket).
2 Languages per publication (English + Culture being focused on).
Flip around book depending of the language.
Different coloured stock for each country.
Different colour for each brand?
Interviews of famous designers and advertisements of local, national and international brands alongside other fun and engaging segments.
Strategy:
Fashion shows/Cat walks
Blogs
Social media
Events around the launch.
Lifespan:
Progression:
International expansion.
Publications in more than one language.
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